Hayley Edney is a CIM‑qualified marketing and communications leader with extensive experience delivering strategic campaigns, brand development, and high‑impact stakeholder engagement. As Senior Head of Communications and Marketing at the Royal Life Saving Society UK (RLSS UK), she leads the organisation’s overarching communications and marketing strategy, supporting its mission to save lives by being the leader in lifesaving, lifeguarding and water safety education so that everyone can enjoy water safely.  

Hayley joined RLSS UK in 2018, previously working as Head of Commercial Marketing & PR, overseeing brand growth, PR, internal and external communications, and the delivery of national marketing initiatives.

Earlier in her career, Hayley spent over eight years as Head of Marketing at the Herefordshire & Worcestershire Chamber of Commerce, leading a seven‑person team and overseeing strategy, media relations, digital channels, publications, and destination marketing across two county brands.

Hayley holds a Chartered Institute of Marketing Post‑Graduate Diploma (DipM, ACIM) and a BA (Hons) in Marketing & Tourism, grounding her practical leadership in strong academic expertise.