Water Safety Advice For Your Business

Welcome to our online area dedicated to supporting businesses with water safety advice and support services, including bespoke training, consultancy, qualifications, equipment, and collaborative opportunities. As a charity, our primary interest lies in water safety. Our services offer impartial, honest, cost-effective solutions that best suit your water safety needs and help create a safer environment. PLUS, 100% of all profits from our business support services go into helping us educate more people on how to enjoy water safely.

Royal Life Saving Society UK (RLSS UK) is proud to be the UK and Ireland's industry leader in water-related safety qualifications and training for aquatic, open water, and beach operators and be recognised worldwide as an expert in lifeguarding and water safety.

We work with an impressive list of national leisure operators and partners - from hotels, spas, and competition pools to leisure centres, aqua parks and open water venues. We have also supported many businesses and landowners in meeting their responsibilities to water safety. 

Our trusted brand gives peace of mind to businesses and the millions of people who access the facilities and sites we support.

Qualifications and Awards

Water safety training is essential for any business with employees working on, in, or near water. Every year, we certify more than 60,000 regulated qualifications and non-regulated vocational training awards, including First Aid Essentials and more lifeguards qualify with RLSS UK than any other awarding body! 

Bespoke Training 

We support many large organisations and businesses with more bespoke training needs - including the cruise and holiday industries. We can adapt 'off the shelf' RLSS UK qualifications and awards to provide a solution or create new, bespoke training products or packages tailored to your business.

Consultancy

We are experts at delivering clear and practical consultancy support to any business, organisation or individual with liabilities to visitors and staff around water. Our consultancy work is varied, and we cover a wide range of locations across the UK. For example, in 2023, we completed projects including water safety risk assessments for indoor pools and open water venues, local authorities and private landowners who own/manage bodies of water, as well as water safety audits on the coast. 

RLSS UK Shop

We are also at the forefront of supporting companies in manufacturing and distributing innovative and compliant lifesaving equipment, and the RLSS UK Shop offers official uniforms and training, first aid, and safety equipment for the leisure industry and beyond.

To find out how we can help your business, contact us at [email protected].


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16/05/2025

Swimming pools and leisure centres across the UK and Ireland are gearing up for Drowning Prevention Week 2025, the Royal Life Saving Society UK’s (RLSS UK) flagship annual campaign aimed at promoting water safety to reduce accidental drownings. 

The campaign, which runs from 14 - 21 June 2025, is not only a vital public health initiative but also a unique opportunity for pool operators to improve their visibility in the community, attract new users and drive footfall to the centres. 

“Drowning Prevention Week allows leisure and pool operators to do more than teach swimming, it’s about saving lives. Every year, we are inspired by the creativity of operators as they engage with communities to educate children and families about water safety,” says Matt Croxall, Interim Charity Director at RLSS UK.  

The campaign sees operators engage with local schools, youth groups and community organisations to host competitions and events, run talks and workshops, offer free taster sessions, host water safety demonstrations with the emergency services and much more.  

“By participating in Drowning Prevention Week, operators can promote their facilities and programmes while meeting their Corporate Social Responsibility objectives and demonstrating their commitment to water safety in their community,” says Croxall. 

Water safety is vital all year round, but as summer approaches and youngsters spend more time outdoors, giving children and their families the skills to enjoy water safely becomes even more critical. 

The popular campaign is strategically timed to take place before the school summer holidays – RLSS UK statistics show that 71% of UK child drownings occur between May and August, whilst 84% of open water child drownings take place inland, in places such as rivers and lakes. * 

GLL, a long-term supporter of the campaign, conducted research to mark last year’s Drowning Prevention Week. The survey found that 71% of parents fear their children might drown abroad, while 42% were “very concerned” about the risk of drowning on a family holiday. The UK’s largest public swimming pool operator reached more than 200,000 children with water safety education through its learn to swim lessons last year, demonstrating the powerful impact of leisure operators on public safety. 

Andrew Clark, Head of Sport & Aquatics at GLL, said: “For GLL, Drowning Prevention Week is embedded within our social enterprise ethos of making a difference in the communities we work in. Our mission is to ensure everyone in our communities has opportunity to learn how to swim and become safe in and around water. 

“We use Drowning Prevention Week as an opportunity to get into schools and deliver water safety assemblies ahead of the summer holidays. In addition, all our swimming lessons during that week have a water safety focus. Last year, over 220,000 pupils received a Water Safety lesson as part of Drowning Prevention Week, and this year, we look to continue the work in 140 pools, lidos, and open water swimming venues across 60 local authorities in the UK.” 

Each year, RLSS UK develops a host of free resources to help operators maximise the impact of the campaign as they engage with local schools, youth groups and community organisations. From flashcards, stickers and water safety games to printable and digital marketing materials, these resources helped to educate an estimated 1.25 million children about water safety in 2024.  

With the latest research showing that the number of child drowning deaths has doubled over the last four years in England* alone, Drowning Prevention Week plays a vital role in giving youngsters the skills and knowledge they need to stay safe around water. Get involved today.  

Learn more about Drowning Prevention Week  


Operators that are getting involved this year

Lots of leisure centres and swimming pools have Drowning Prevention Week activities planned. Visit the link below to learn more about some of the operators who are getting involved. If your local leisure centre isn't listed, call them and find out what plans they have.    

View some of the operators that are getting involved this year

 *National Child Mortality Database (NCMD)