Following the worrying findings from our Child Drowning Update (September 2024), we have created a new campaign to share helpful hints and tips around water safety at home. 

The report showed that in the last four years, on average, at least one child a month drowned at home in England. It also highlighted that 2 out of 3 drownings that occurred at home did so in the bath, and that most of the children affected were aged under five. 

With this in mind, as leading experts in water safety education, RLSS UK is hopping into action with the launch of our brand-new ‘Splash Safety at your Pad’ campaign! The campaign seeks to educate and raise awareness among parents and carers of young children (froglets!) about the importance of safety when in and around water at home. 

Our “toad-ily awesome” campaign will ribbit on from 1-31 October 2024, using a family-friendly froggy theme to communicate the findings of our research along with simple steps for splash safety at home. Throughout October, our focus will be on bath time.

Whilst most parents believe bath time is fun, almost half of the parents we recently surveyed described it as chaotic, stressful, rushed or challenging. Being a parent is a lot of responsibility - so whether you’re a new parent/carer, or have done bath time it 100 times over, we hope our advice will ensure that bathtime remains a joyous activity and most importantly, that you know how to prevent your froglets from hopping into any harm at home!

Commenting on the new campaign, Matt Croxall, Charity Director at RLSS UK, said: “We are pleased to introduce our Splash Safety at your Pad campaign, which aims to share important water safety messages with families across the UK and Ireland in a fun and engaging way. 

“We hope this campaign has a positive impact on families with young ones and can help promote fun and safe bathtimes for all children.” 

Splash Safety at your Pad launches on Tuesday 1 October and will be running throughout the month, so keep your eyes peeled on our social channels for more! RLSS UK intends to bring the campaign back in Spring 2025 with advice around water safety in your gardens and outdoor spaces.

More about our Splash Safety at your Pad campaign